About Jordan

Jordan Jocius is a serial startup entrepreneur, innovation investor, and visionary ecosystem builder with a proven track record scaling high-impact organizations.

With extensive experience in supporting founders, fostering collaboration through innovation, and growing Canada’s tech ecosystem, he is committed to shaping the future of innovation in Waterloo, Ontario, Canada, and beyond.

As an Innovation Partner at the Silicon Valley-based company Founder Institute, the world’s largest pre-seed startup accelerator and VC accelerator, he spends most of his days working with governments, corporations, and higher education on entrepreneurship strategies for supporting innovation. He is working with organizations like the United Nations and countries like Bermuda.

Jordan started as a farmer, helping turn his family farm business into an advertising and events company — Canada’s Outdoor Farm Show — and one of the largest outdoor trade shows on the planet. He exited when the show was sold to Glacier Media Group, in 2011.

After decades of building farm shows, he wanted to make it on his own esteem and learn more about startups. In tech it's called a “pivot” and the impetus was missing out on the best startup investment in modern history. He knew about Uber before it was even incorporated and never invested.

He went from growing farm businesses to growing and investing in tech startups. Jordan has played a pivotal role in launching and scaling over 100 tech startups, facilitating millions in early-stage investment, and guiding founders through the complex challenges of building globally competitive tech companies.

With a deep understanding of the founder journey, he is uniquely positioned to advocate for startups, ensuring they have access to the capital, talent, and market opportunities needed to scale.

As a recognized thought leader, he has inspired thousands through speaking engagements at institutions like Google, Shopify, and the University of Waterloo, championing the power of entrepreneurship, innovation, and pure grit.